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History

Craftsmanship for Messori is always an important value of real Made in Italy; since 1976 our family carries on a beauty project supported by an ethic in life and work.

The company’s philosophy is built around this concept: “A garment must endure and assure a long-lasting happiness. For a new man who returns to believing in the intrinsic values of the garment recognising in fashion a way of being: from the unfruitful happiness of consumption to a conscious purchasing.

1976

Birth

The company was born through the production of men’s luxury shirts. The experience contributes to enhance the product with a refined style that is still visible nowadays.

1980

The Messori brand

The company took the holder’s surname, Mr. Lanfranco Messori, and completes the production with a full clothing collection.

1982

Foreign markets

On the strength of his competences Lanfranco Messori promotes a business strategy to penetrate the foreign markets, being able to export to main European capitals.

1984

Total look

Following a total quality business strategy, the company expands its collection to the total look: the accessories line, the jeans line and the sea and underwear line were born.

1987

New York and Far East

Debut in New York and the beginning of the progressive and systematic expansion of the brand worldwide: the designer label is able to get exclusive contracts with the Far East: Japan, Taiwan, Hong Kong and Singapore.

1996

Monobrand boutiques

In order to address the desire to capture the foreign markets, Messori opens monobrand boutiques in Toronto and Caracas.

1997

Camera Nazionale della Moda

Messori joins the Camera Nazionale della Moda.
June, Milan:
First presentation of Messori’s Spring-Summer 1998 collection in Palazzo Dugnani.

1998

The first parade

January, Milan: At the Palazzina Liberty, a premium location for designer labels, Messori’s collection is presented for the first time. It was a success for both press and clients. Messori opens a second Italian boutique, in December, at Rimini.

1999

English market

After an accurate market analysis, and with more than 50 clients in the U.K., Messori in February opens a new boutique in Marylebone Highstreet, London, as well as a showroom in the legendary Saville Row.
This investment will consolidate the English market to becoming the leading market of Messori’s collection.

2000

Gianmarco Messori

Always aware of the companies business strategies, Gianmarco Messori finishes his studies with flying colors at the Marangoni school in Milan - a prestigious institute, well-known internationally for talent hunting. In 2000, a business strategy was developed exclusively for the Russian market that lead to open 50 multi-brand boutiques in over a few years.

2001

Foreign boutiques

To consolidate and to further penetrate the market, a Messori MJ boutique was opened in Saint Petersburg, in Bolshoy Prospekt, together with a special advertising campaign with Men’s Health Russia magazine.

2002

Russia boutique

Messori opens a second Russian boutique in Kaliningrad.

2003

East-oriented

East-oriented year: three shop-in-shop stores presented the two collections in the Chinese cities of Beijing, Shanghai and Shentzen.

2004

Messori Black Label

In January during Milano Collezioni, Messori Production presents to the press and to its clients a new men’s clothing line called Messori Black Label, in addition to the Messori and MJeans lines. In launching the Black Label line, Messori takes to the runway, a car that for its technical and emotional features, is made for the man who appreciates tailoring. This car, named Zonda.

2009

Petite Boutique

2009 is the strategic changing year for the company. In February Gianmarco Messori, who was the creative manager from 2007, became the CEO. This year as well, new mono-brand boutiques started opening in Italy, better known as “Petite Boutique”, and directed by the company.

2010