Messori, first Italian brand to run fashion show in Congo
Important event in Africa for Modenese fashion business Messori Italy.
The brand Messori Uomo is the first meanswear collection to have arranged a fashion show in Congo.
In the capital Brazzaville, the Modenese company has been invited to represent Made in Italy during an exclusive evening supported by the Italian embassy.
The event, which took place on Saturday 8th October, was held in the courtyard of the Brazzà Mausoleum, a prestigious neo-classic location opened in 2015 honouring one of the early 'discoverers' of the Congo, Savorgnan de Brazzà, of Venetian origin.
It's the first time in the African country's history that an Italian mensear brand has organised a fashion show.
During the evening, which was broadcast on Tele Congo, the country's leading television channel, and by Canal+, representative products from the Italian fashion, food and wine sectors were presented to those attending. Many Congolese businesspeople, interested in building business partnerships with Italian companies, were present during the event.
The event's sponsors were: Air France, Radisson Hotel and Canal+
Attending the event were the President of Congo Sassou Nguesso, the Prime Minister and several government ministers, many of who are already clients of the brand.
Gianmarco Messori, CEO and tailor of the company with it's "Su Misura Black Label" made to measure line, is in fact personal tailor to many African Senators, Govenors and Prime Ministers.
«This evening» the stylist highlighted, «has for me been an important occasion for consolidating the Messori brand in the country».
So far, Congo, Angola, Nigeria and Gabon are representative of the main export markets for the Modenese company - Africa amounts to 25% of the businesses revenues.
«I personally look after every client» says Gianmarco Messori, «not only making exclusive garments but also offering a complete image consultancy service, from signle accessories to the creation of an entire wardrobe».
«Being Italian» concludes the stylist, «helped me a lot in approaching these new markets. In Africa as in the rest of the world, Made in Italy has always meant class, elegance and sophistication. My clients are all very careful with regard to these aspects and recognise a guarantee of quality and prestige in the service my experience provides».
Read and download the press release about the event: